Content Creation

My Process

Every Plan Starts With Strategy

A plan must first be made to create content that properly appeals to potential customers. This can involve content ideas or emerging trends, however, the best way to make an impact is to use brand planning and content planning before content creation starts. In my work, I have found that the best content is made when adequate planning is made beforehand. If that has been done, here is how I move forward with content:

Types of Content I Create

Reels & TikToks: Short-form video that gets attention and engagement
Instagram Carousels: Informative posts that can educate or entertain
Photos: Branded lifestyle, product, or location photography
Videos: Longer-form content for YouTube or website
Email Campaigns: Marketing emails with a clean layout
Blog Posts: Used mainly for websites or Google Business, and SEO purposes

Platform Specialization

Instagram and Facebook(Meta): Reels, Stories, Carousels
TikTok: Short-form video and trends
YouTube: Short-form videos(Shorts) or long-form content
Email: Zoho, Mailchimp, etc.
Websites & Blogs: Visual content and written copy

Workflow

My process is simple, yet effective. After the initial planning is done, I plan for a day(or multiple days) to shoot video. I edit it using Adobe Premiere Pro or Capcut(depending on the intensity of the edits needed and the platforms to be used). If it is text-heavy content, I spend my time writing using SEO friendly words. I then set the content to be posted automatically at times deemed popular. I used the tools aforementioned and tools like Metricool to help me create, schedule, and execute content.

Examples of My Content Creation

Using content I created for Musee LTD.

Email

This is one of many emails used to send to Musee LTD customers. This email is promoting cleanings.

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